When we officially agreed with the Dalai Lama being the personification of the company, I photoshopped his picture to add a visual for those who didn't have knowledge of his appearance.

My sketches (to the left) were the results of trying to show the company trying to connect with people because of it currently being isolated and to themselves. Then I transitioned to trying out Eric and Nadya's (my peers in the group) idea of the tripple bond icon. the icon morphed through everyones ideas and we couldn't quite find actual place for it. All of the sketches had meaning our problem was finding the one with the most meaning because we wanted the company to be known for having a place and reasong for everything.

This is a picture of Me standing at the doors of a BASF building which has a wheat field in the reflection of the mirror. This picture was photoshopped and taken by Alyssa (another group member) I modelled and found the picture of the wheat field.

 While creating the billboard I used Alysa's background and added the pink gradient, used Nadyas previous icon design, and photoshopped a perspective of Dalai Lama's face in the front and side. This was supposed to have a subtle hippie vibe due to the whole hipster and zen feeling we wanted our project to have. It also fits with the audience (Millennials) who are going back those types of mindsets to save earth and mankind.