Generated to bring awareness to Pau Maui Vodka as they broke into the spirits market. The client wanted to be taken seriously and have it understood that the product was as unique and high end as could be achieved. Commonly, vodka is made from potatoes or grains. Pau’s pursuit of purity created a very unique selling point. They’re from Hawaii, using well water of the islands, their mash is made from pineapples and hand crafted in glass stills. Luxury and purity take this vodka above & beyond.