I was asked by Dr. Sue McNamara to design the 2015–2106 Fredonia annual report for the Enactus competition held in Atlanta, GA and St. Louis, MO. The motto of Fredonia Enactus is "Real Relationships, Real Results, Real Ripples" so I decided to use the water droplet with ripples as a theme for the report.
I noticed that the color scheme throughout Enactus was sky blue, yellow, and white. I loved these colors, as I thought they created a beautiful color scheme. For cohesion and visual appeal, I went with these colors for this report.
The typeface Avenir is used for the body text because of the simplicity and it's legibility in both large and small point sizes. It creates a nice balance of hierarchy for the report.
I used the dotted pattern in the background because I'm obsessed with how this helps almost any design, and because it's a representation of water droplets further away from the foreground.
I am honored to have designed this annual report for the great people and leaders of Fredonia Enactus. I worked extremely hard to make the most effective design as I could. This was a great opportunity for me and I am humbled to have been asked to complete this project.
