The brief was to decode the world in which you inhabit to brand yourself through a 3D object. I established my core values and refined them down to perfectionist, meticulous, determined and systematic. I reinvented the game operation, as you have to be determined and meticulous to aim for perfection. The systematic element is shown through the objects within the brain, the clock and the calendar representing time management and planning ahead. The difficulty of the game shows that perfection cannot be reached and I am unable to remove these traits.