Stuffed with Fluff
Marshmallow Fluff Ambient Ad
This ambient was created for my Advance Creative Strategies Class at the University of South Carolina. Our product was Marshmallow Fluff and we were asked to create a creative ambient ad for the product. I chose to use an elevator but not just the doors. The doors would be used for the label on the jar of Marshmallow fluff and the inside of the elevator would be padded with the lights above glowing red. This would mimic the inside of the jar. So when the viewer were to step into the elevator, the would be "inside" a jar of Marshmallow Fluff.
This piece won a 2012 Student Gold ADDY Award for Non-traditional advertising in Columbia, South Carolina as well as a Student Silver ADDY Award in AAF District 3 ADDY Award competition.
