The aim of this project was to create a Colour&Trim design for automative vehicles. The main challenge was to get a car which combines both premium and sustainability concepts.
There are three words which explain the definition of premium: freedom, status and power. If there is an image that symbolizes best these words is the peacock. This is an animal that really inspires elegance and distinction. Together with the robustness of the stones, the final result is seen as a secure and powerful car. On the other hand, sustainability has wanted to be represented physically by all the natural images.
