Clocks are made up of two cycles-- one, two. AM, PM.

But how do you define a day? When does your day begin? It runs and runs in one direction, and when it’s past it’s gone.

We experience time with perspective, as fast or slow as we want. Whether we feel we never have enough time, or take our sweet time. This new way of reading it breaks away from the numerical rigidity of our usual perception of time, because the very precept of time is hardly black or white. By doing away with numbers it marks the day from a single point of reference (this is decided by when you start the clock’s movement) and the rest is left to how you look at it, a grey area.