The goal of the Play60 campaign is to influence children to pursue a healthier lifestyle by getting at least 60 minutes of exercise each day. However, there are many distractions that tend to win over the mind of a child. This campaign focuses on the technology addictions that children usually choose over outdoor activities. Through this ad campaign, children and parents are reminded that these distractions can become similar to an addiction, and they need to unplug and pull themselves away in order to live a healthier lifestyle. The goal of the Play60 campaign is to influence children to pursue a healthier lifestyle by getting at least 60 minutes of exercise each day. However, there are many distractions that tend to win over the mind of a child. This campaign focuses on the technology addictions that children usually choose over outdoor activities. Through this ad campaign, children and parents are reminded that these distractions can become similar to an addiction, and they need to unplug and pull themselves away in order to live a healthier lifestyle.