Jocelyn Morera's profile

International Labour Organization - The Lost Bill

Jocelyn Morera
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"The Lost Bill" - One Show: 2016 Young Ones Bronze Pencil Winner

 
 
The Fair Pay Act was passed in 2009. Yet, the wage gap still exists today at a staggering 22% among men and women. 
 
Our solution was to make novelty dollar bills to be placed around locations where people would be more likely to find lost money. The bills contain a message highlighting the wage gap disparity. Furthermore, directing the finders/readers
to www.ilo.org and support their efforts to bring the Fair Pay Act into practice.
International Labour Organization Gender equality One Show young ones empathy to equality Betheyoungone Guerilla guerilla campaign stealth marketing
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International Labour Organization Gender equality One Show young ones empathy to equality Betheyoungone Guerilla guerilla campaign stealth marketing
International Labour Organization Gender equality One Show young ones empathy to equality Betheyoungone Guerilla guerilla campaign stealth marketing
International Labour Organization Gender equality One Show young ones empathy to equality Betheyoungone Guerilla guerilla campaign stealth marketing
Art Directors and Copywriters: Jocelyn Morera and Rushil Nadkarni
Professor: Luke Sullivan
School: Savannah College of Art and Design (SCAD)
International Labour Organization - The Lost Bill
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Jocelyn Morera's profile

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Jocelyn Morera's profile
Savannah, GA, USA

International Labour Organization - The Lost Bill

The Lost Bill is a project aimed to bring awareness to the gender pay-gap. This project was a Bronze winner at the 2016 One Show Young Ones for Read More

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