Nanigans: Material Wrld Facebook Ads
2014, 1200px x 628px
Nope, not a typo! Here was a short series of ads created for Material Wrld, a fashion trade-in website where users would turn in their unwanted clothing in exchange for other clothing or gift cards to high-end retailers.
This was a spring/summer concept that would entice users to sign up, turn in their winter clothing, in exchange for new, summer clothing items. The contrast in winter and summer clothing items is accentuated by their backgrounds; darker, cooler backgrounds for winter, and brighter, warmer backgrounds for spring/summer.
