Service Brewing Co.

  • THE PROJECT
     
    The purpose of this project was to create an all-type ad, and to demonstrate the voice and tone of what is being said through the layout. This print ad was made for Service Brewing Co., they are a veteran-owned and operated craft brewery in Savannah, GA. dedicated to honoring those that have put their lives at risk and their country and community first. 
     
    THE OBJECTIVE
     
    Persuade the audience of WIRED Magazine to try Service Brewing Co. 
     
    THE PRODUCT
     
    The product assigned for this print ad was Rally Point Bohemian-style Pilsner, which is described on the brewery's website as "bearing a sweet, malt character that bursts with rich complexity, this traditional Bohemian-style Pilsner's earthy Czech Saaz hops provide a pleasant touch of spice with a clean, crisp finish."