We created a campaign during Valentines Day, for Big Bazaar, where we introduced Dubey Saab, an elderly man trying to rekindle romance with his wife. We came up with the idea of him wanting to do something special for her on Valentines Day, and asked customers on our Social Media platforms to come up with ways to help him.
The way we did this was by making four short films about Dubey Saab, from the introduction of the character,
to what he tries to learn, to finally wooing his wife on Valentines Day. In between these films,
we asked consumers to answer certain questions, thereby helping Dubey Saab along his journey.
I was once again involved in the all-round Design Direction and creation of visual content for the campaign.
Please Note: All the content is all property of Autumn Worldwide under copyright.
The ownership of the project belongs to the Autumn Worldwide Team and myself.
Introductory Facebook Cover Photo
e-Mailer to introduce the campaign
Facebook Cover Photo as a follow-up to one of the short films
Facebook posts to encourage engagement throughout the campaign
Please Note: All the content is all property of Autumn Worldwide under copyright.
The ownership of the project belongs to the Autumn Worldwide Team and myself.
The ownership of the project belongs to the Autumn Worldwide Team and myself.
