This campaign leverages our status as The Official Basketball of FIBA 3x3, and combines that with the multilingual, multicultural approach of FIBA itself. The words “the official” will be used, but displayed in multiple languages from English, Dutch, French, German, Arabic and Chinese.

 

The greatest challenge was making sure that this remained a wholly Wilson branded campaign. So a bright duotone approach was combined with the Wilson red branding, in an effort to maintain brand recognition but also make it unique enough to appeal to our target audience across EMEA, APAC and Latin America.