Adidas is one of the most iconic brands in the sporting goods industry with their commitment to strengthening the brand by improving designs, being consumer focused and having dedication to their craft. The Adidas brand has an extraordinary passion for the sporting lifestyle with products break records, set trends, and make history everyday all over the world. The result of this project is a six-month corporate buying plan for Adidas focusing on the category, Men’s Footwear, for the Fall 2016 season. Concentrating on the current innovation and design of Adidas, the final six-month cooperate buying plan book portrays the mood, appearance and attitude of the brand.
Branding, Editorial Design
