CADINI Coffee Table Book

Key skills/ Role:
Ideation, Copywriting

Campaign Credits:
Creative agency – Makanis Creatives Pvt. Ltd.

Client:
CADINI – A Siyaram’s venture in India

Project:
Cadini’s India launch (COFFEE TABLE BOOK)

Project info:

Cadini is a high-fashion Italian brand which Siyaram’s wanted to launch in India. A 5-day event was organized at the prestigious Hotel ITC Maratha for Siyaram’s pan-India distributors. A CADINI area was created wherein we had strategically placed the coffee table book (as if it was Kohinoor). We also created an AV for the launch.
The Coffee Table Book carried the theme of amalgamation of two very ancient and eclectic cultures- the Indian and the Italian. The content and the visuals executed the theme by employing the architectural marvels of both the countries.
And amidst this perfect synergy, the brand was built and ostentatiously depicted.

It all started in Italy…

…the land known for its imagination, precision
and more so, for its architectural marvels, where Cadini was born.

Incepted in 1970 in the pristine region of Florence, Italy, Cadini is Siyaram’s global venture. From being a manufacturer of men’s garments and accessories to a classic menswear brand which is developing its own collections, Cadini has continued to grow at a consistent pace.

Being a seasoned manufacturer for over four decades, Cadini has only met with success,
considering it has maintained a great passion for style and quality.

They say, “Name is everything.”
For it does not require wheels to travel to places.

Siyaram’s global venture, Cadini, stands for the name of mountains “ilGruppodeiCadini di Misurina”, close to the lake of Misurina in Cortina (Northern Italy). It is a group of dolomites, which have exclusive variety of rocks, types of hills and valley. The name is coherent with company’s exquisite product offering. Moreover, the word ‘ciadin’ from which derives the name of the mountain itself means “amphitheatre”.

Long before civilization started writing,
it was drawings that did most of the talking.
A picture still speaks a thousand words.

The logo is a motif which has a big imprint in Italian history with a deep tradition of sculpture manufacture.

In the heritage of bronze sculptures, one of these symbols became the logo of the company: a picture of a styled Etruscan bronze horse is used to represent strength and power, traits of a confident contemporary man.

One can’t deny that great minds think alike.
But the new-found truth is… exceptional minds come together.

Siyaram’s vision has been to grow forever by consistently achieving customer delight and being the most preferred partner to every stake holder. This simple philosophy has enabled us to manufacture quality products with ease. Our latest global venture, Cadini, is also quite like us. Thanks to a specific know-how, Cadini has been able to build a name for itself with regards to quality and precision.

One knows that with Siyaram’s… expectations are always met.
And offering the unexpected is what runs in our veins.

Siyaram’s is the largest manufacturer of blended high fashion suiting, shirting and apparels. The assortment of our fabrics is very diverse and distinct at the same time. Added to our potpourri of fashion, Cadini is also a distinct and exclusive entity in fabrics.

India and Italy are almost like long-lost brothers.

Here’s bringing you an apt reason.

Siyaram’s global venture - Cadini, with its foray in India, is aiming to fulfill the expectations of the discerning Indian.

Indians are closely identical to Italians, in terms of giving importance to their values, beliefs and heritage. Cadini plans to carry forward this legacy in the Indian market with its quality products.

From the shores of Lake Misurina to the land of rich culture and varied heritage, The Cadini Man gets the best of both worlds. He not only blends the rich values and tradition with modern ideas, but also celebrates fine craftsmanship.

The Cadini Man always arrives in style. Be it in a Boardroom or attending his daughter’s parent-teacher meet in her school, he is never short of attention.

Clothes make the Cadini Man. He carries himself with a certain panache. Drawing inspiration from the sheer elegance with which he strolls, the fabric has been crafted to put his personality in the spotlight.

Just one gaze of the Cadini Man is enough to turn every tide in his favour. Power dwells in him.

The mere presence of a Cadini Man, turns a gathering into an event and an event into a momentous occasion. He wears his charm on his sleeve and lets his style do the talking.

Be it a Sunday brunch or even while walking out of an airport, the Cadini Man is always a class apart. The suits are designed to keep his charm intact.

Every frame of the Cadini Man is picture-perfect. As if, the ‘face recognition’ feature of a camera is always on him.

The Cadini Man is a player amongst players. He knows where to move, how to move, and when to checkmate.

A Cadini Man is a connoisseur of comfort, style and detailing. Which is why, he always makes an impression.

It goes without saying that the Cadini Man has an evolved sartorial sense. Thus, every piece is crafted with precision and finesse to reflect his progressive individuality.