From the Creative Brief:
Who are we talking to?
Blue Delta can target men and women ages 25-30 with an income of $100K. They are career-driven business people who are always on-the-go and love to stand out. They fear blending in and not owning something unique that defines who they are. They want to invest in a statement piece that can start a conversation, whether they’re talking to a client in a business meeting or on their way to a local concert.
Blue Delta can target men and women ages 25-30 with an income of $100K. They are career-driven business people who are always on-the-go and love to stand out. They fear blending in and not owning something unique that defines who they are. They want to invest in a statement piece that can start a conversation, whether they’re talking to a client in a business meeting or on their way to a local concert.
Single-Minded Proposition:
Blue Delta Jeans are an investment worn to stand out.
Blue Delta Jeans are an investment worn to stand out.
Reason to Believe/Support:
The custom-fit jeans are personalized for the customer.
Men can wear them in leisure activities or at business meetings.
The premium price makes the jeans high-end and valuable.
The custom-fit jeans are personalized for the customer.
Men can wear them in leisure activities or at business meetings.
The premium price makes the jeans high-end and valuable.
Print
Leaderboards
15 sec. Video Spot
Blue Delta Jeans will get past purchasers to share their favorite photo of themselves wearing Blue Delta Jeans to the Facebook page, where they could possibly be used in BDJ's commercial.
