Brief: Connect the consumer with the brand in a way that would not have been possible three years ago.
Problem: We are in the midst of a global energy crisis. In several parts of the world, basic needs are not met because of the lack of electricity. How can we solve this problem?
Ariana Akmal - arianaakmal.com
Michael Fernando - michaelfernando.org
Samyu Murali - samyumurali.com
Anna Watson - anna-watson.com
Sources used for the video: drive.google.com/open?id=0B4m6MCEqf8H9RzVPZWRfNElkSmM
Cannes Future Lions Shortlist, 2016.
Featured on Ads Of The World, 2016.