Nike Soul


    Brief: Connect the consumer with the brand in a way that would not have been possible three years ago. 

    Problem: We are in the midst of a global energy crisis. In several parts of the world, basic needs are not met because of the lack of electricity. How can we solve this problem?

    Ariana Akmal -
    Michael Fernando -
    Samyu Murali -
    Anna Watson -
    Sources used for the video:

    Cannes Future Lions Shortlist, 2016.

    Featured on Ads Of The World, 2016.