Philadelphia Union Brand Guidelines

  • Philadelphia was awarded Major League Soccer’s 16th team on February 28, 2008. Led by the ownership group of Keystone Sports and Entertainment, LLC, the club operated under the name MLS Philadelphia 2010 for most of 2008 and the early portion of 2009. The combination of extensive grassroots support spearheaded by the Sons of Ben and a public/private partnership between Philadelphia Union, the State of Pennsylvania, Delaware County and the City of Chester enabled the construction of a state-of-the-art soccer stadium and convinced MLS that the Philadelphia region deserved a soccer team.