This sweepstakes launched in September of 2015 and it was delivered in both English and Spanish. It included an on-air integration and television ads on Univision's popular Sabado Gigante variety show. The TV integration and all of the retail and out of home elements included an SMS call to action to drive downloads of the mobile app. As many of BOSS Revolutions' existing customer base had yet to try making calls via the mobile application, I designed this sweepstakes to focus on driving app based international calls with both new and existing customers. Winners were selected each week and were featured in the BOSS Revolution Facebook posts. This sweepstakes resulted in significant lift in app-based calls and worked across many customer touch points and drove a large number of new app downloads.
Desktop and mobile landing page
Mobile campaign elements
Desktop and Mobile Banner Ads
Poster & Retial Flyer with SMS integration to drive app downloads
Retail Kiosks
Customer email and weekly-winner social media post
