History on all sides of the tracks.
The identity for a Real Estate Developer client in historic Charleston, South Carolina is a nod to the past with a purely contemporary aesthetic. Bold and without color, the identity draws on the active and (mostly) inactive railyards in the area and is incorporated into the verticals of the letter N. Centered in the 3-letter acronym, the 'N' in CNY is balanced and symmetrical.
Beautiful, high-quality black & white photography highlights what the area was and pays homage to its residents of the past.
