The Challenge
The Seattle Sci-Fi Film Festival is a semi-annual film festival that celebrates all movies sci-fi, from the 2001 to the Terminator series. I was asked to create a system that could be replicated from year to year in different ways, from marketing and advertising to design and collateral.
In order to create a unique identity for the coming year's festival, I designed an icon set that could be used in promotional materials, posters, and collateral. They are a graphic expression of the festival's tagline, "Step into the unknown and emerge transformed."
Rough sketches and initial thoughts
