Tavia Lawrence's profile

Lincoln Black Label Experience Space

Tavia Lawrence
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INTERIOR DESIGN CAPSTONE PROJECT
LINCOLN BLACK LABEL Luxury Brand Experience Space
 
AT FORD FACTORY SQUARE
The Ultimate Expression of Lincoln Luxury in the Hub of the City
 
I want to tell a story; and maybe not so much with formulating words into a composed piece of writing, but designing elements into a bespoke environment—a great vehicle for telling the essence of what makes a company unique and different. For my capstone project, I want to create and develop a compelling and impactful conceptual space while building a sustainable solution focused on connecting people to brand and culture; creating experiences that engage, connect, and move the brand forward by turning the brand into a movement. What better way than with a company who is saying, “Hello, Again.” / TAVIA
 
NEITHER A DEALERSHIP, NOR A TRADITIONAL RETAIL SPACE, Lincoln Black Label luxury brand experience space is a place where people can experience Black Label and engage with the Lincoln brand through membership privileges. The luxury conceptual space serves as a part of a larger facility program including a hotel and gallery for interaction of new ideas, lifestyles, culture and people crafted by Lincoln in the hub of the city. With roots planted and a remarkable lineage to the Lincoln Brand, the space is located in Atlanta at the historic Ford Factory Square building, once an automobile assembly plant for Ford Motor Company.

Inspired by the car theme’s interiors of Black Label, the design concept ALL IN THE DETAILS focuses on the place where the driver spends the most time. The interior space reflects a certain kinds of craftsmanship such as the significance of a seam, the warmth of premium leather and the delicate touch of a fine-quality fabric. The experience aims to introduce potential luxury clients to the Black Label brand. The program is reflective of a host of benefits that are included with the member privileges. The design plan allows guests to experience the ultimate in luxury, comfort and personal service, while highlighting all six premium designer themes. Each themes attributes are brought to life through experiential, aesthetic and culinary activations. Guests will be engaged with Lincoln through events, activities, food and culture.
 
INDS CAPSTONE PROJECT
LINCOLN BLACK LABEL : LUXURY BRAND EXPERIENCE SPACE

STUDENT DESIGNER
TAVIA LAWRENCE

PROGRAM OF STUDY
SCHOOL: SAVANNAH COLLEGE OF ART AND DESIGN
PROGRAM: BFA INDS - BFA INTERIOR DESIGN
LEVEL: UG - UNDERGRADUATE
CAMPUS: A - ATLANTA
COLLEGE: 10 - SCHOOL OF BUILDING ARTS

CREDITS
MENTOR: JASON DIAZ - HOK
PROFESSOR: BRIAN SWENY (INDS 480)
PROFESSOR: LISET ROBINSON (INDS 470)
PHOTOS: © LINCOLN MOTOTRS COMPANY

SOFTWARE USED
AUTODESK REVIT
ADOBE ILLUSTRATOR
ADOBE INDESIGN
ADOBE PHOTOSHOP

COPYRIGHT
RENDERINGS: TAVIA LAWRENCE
ARCHITECTURAL DRAWINGS: TAVIA LAWRENCE
 
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lincoln Lincoln Motor Company experience space
lincoln Lincoln Motor Company experience space
lincoln Lincoln Motor Company experience space
lincoln Lincoln Motor Company experience space
lincoln Lincoln Motor Company experience space
lincoln Lincoln Motor Company experience space
lincoln Lincoln Motor Company experience space
lincoln Lincoln Motor Company experience space
lincoln Lincoln Motor Company experience space
lincoln Lincoln Motor Company experience space
lincoln Lincoln Motor Company experience space
lincoln Lincoln Motor Company experience space
lincoln Lincoln Motor Company experience space
lincoln Lincoln Motor Company experience space
lincoln Lincoln Motor Company experience space
lincoln Lincoln Motor Company experience space
lincoln Lincoln Motor Company experience space
lincoln Lincoln Motor Company experience space
lincoln Lincoln Motor Company experience space
lincoln Lincoln Motor Company experience space
lincoln Lincoln Motor Company experience space
lincoln Lincoln Motor Company experience space
lincoln Lincoln Motor Company experience space
lincoln Lincoln Motor Company experience space
lincoln Lincoln Motor Company experience space
lincoln Lincoln Motor Company experience space
lincoln Lincoln Motor Company experience space
lincoln Lincoln Motor Company experience space
lincoln Lincoln Motor Company experience space
lincoln Lincoln Motor Company experience space
lincoln Lincoln Motor Company experience space
lincoln Lincoln Motor Company experience space
Lincoln Black Label Experience Space
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Tavia Lawrence's profile

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Tavia Lawrence's profile
Atlanta, GA, USA

Lincoln Black Label Experience Space

NEITHER A DEALERSHIP, NOR A TRADITIONAL RETAIL SPACE, Lincoln Black Label luxury brand experience space is a place where people can experience Bl Read More

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