These videos are the story of three unlikely Gatorade spokespeople made a reality. Gatorade decided to sponsor the Iron Man in Puerto Rico and to honor local athletes who were competing for the first time. The challenge of turning average joes and janes and portraying them as Gatorade athletes inspired us for the whole two minutes it took us to realize the Iron Man was less than two weeks away. 

My Art Director and I decided to dive head first into this project immediately. We casted the athletes, conceptualized the campaign, chose a production house, wrote the scripts, picked the music and worked on the look & feel in what felt like ages - but was actually like a day and a half. After working long hours and working weekends, we couldn't be more happy with the end results. 

 

The campaign had a huge amout of engagement in Social Media. We basically turned these athletes into local celebrities because every athlete in the island could relate to their struggle. They have to work twice as hard to achieve the same things professional athletes do - that is the real meaning of #WinFromWithin. 

 

 

The Event 

Meet Allison:

Meet Mónica:

Meet Rafael: