Challenge: Drive active consideration for the Ford Focus by showcasing the "wow" of SYNC technology to young consumers through engaging content that hits on key passion points--travel, adventure and music.

Solution:  Collaborate with content provider to produce a custom, online webisodic series showcasing tow emerging singer-songwriters on a cross-country journey in a new Ford Focus with SYNC technology.

Results:  Over 5,000,000 views through social media, online syndication, viral marketing and website placements among a highly-targeted segment of hip, influential, 20-somethings.