Lenovo
#forthosewhodo
For this project, we were assigned a brand and then told to create an ad campaign revitalizing the brand. My goal was to show that Lenovo was a brand for people of all sorts. From the businessman to the player to the creator, Lenovo fits your need, whatever that may be.
Magazine Advertising
Commercial Storyboard
Social Media
Unconventional Advertising
This aspect of the campaign was meant to show engagement in the community, hiding 'easter eggs' of art of local artists that could be spotted and found. Scavenger Hunts would promote seeking out these pieces in order to promote the brand and creators.
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