Final Outcome
Problem
Customers throw away the razor packaging once they open the box, which creates waste and they have no container for carrying out. It is hard to distinguish Schick among the competitors. People skip some shaving steps or do wrong in the process.
Concept
1 Approach shaving in a fun way.
2 Free your skin anytime, anywhere.
3 Engage the target audience of younger and trendy generation, as well as women (who often buy
men’s products on behalf of the men).
men’s products on behalf of the men).
4 Promote the correct sequence of shaving.
Outcome
Two series of men's and women's shaving kits are designed for three skin types (sensitive, normal and combination). The use of flat and three-dimensional geometric shapes throughout the design system conveys movement and represents the shaving process. The color palette was designed to show playfulness and appeal to our target audience.
Available for 3 Skin Types
For HIM
For HER
A Kit = a cleansing shave gel + a razor + two replaceable blades
Instructions with Pictures
POP MATERIALS
(Product Stand, Retail Display Shelves & Shelf Talkers)
Product stand is placed right in front of the entrance.
Retail Display Shelves & Shelf Talkers
Product Stand
Shelf Talkers
DIGITAL INTEGRATION
Web Banners (970px x 250px)
APPLICATIONS
