The Red Cross Children’s Hospital needed a campaign to raise R10 Million to upgrade their hospital facilities.

Our solution:

Kid’s in hospital don’t enjoy their childhood. They’re environment is made up of healthcare facilities, procedures and medical jargon. So, they start learning words that kids shouldn’t know: Biopsy, Dialysis, Tumour, etc. 

The campaign brings this to life, demonstrating that there are some words kids shouldn’t know, and by donating a small amount you can help give their childhood back.