Wilson Golf Ball
COURSE / Package Design 1
TERM / Spring 2011
TERM / Spring 2011
BRIEF
Choose an existing golf ball brand and rejuvenate its brand identity. Create a new structure design in packaging, which should help to increase the brand's marketability.
SOLUTION
Golf players purchase their own golf balls. What if you want to give a gift to a friend who loves golfing? I decided to design packages that could be used as a gift set. They have three different kinds of ball sets which can suit different types of play. I gave a more modern and refined aesthetic to elevate the brand and its original design.
Golf players purchase their own golf balls. What if you want to give a gift to a friend who loves golfing? I decided to design packages that could be used as a gift set. They have three different kinds of ball sets which can suit different types of play. I gave a more modern and refined aesthetic to elevate the brand and its original design.
