We created the concept based from the client's original logo. They wanted a much modern appeal with a sleek look into it.

We developed early design versions as we tried to find a new perspective with the logo. The style depicts a top view of a broadcast signal with the inital letter of the brand.

As we collaborated closely with the client, we tried to find a different angle which is closer to their original logo.

After deciding on the design, we created a black and white imposition to see if the logo will work without colors

We followed through by finding the right typography that would imbue the overall look and feel of the brand

After finding a design that is suited for the brand, we played with various styles to visualize what works best 

Here's the final output

Thank you!