Cart 21 is a new café/lunch bar in a new industrial park in Forrestfield. Entrepreneur, Paul Harrison from Beaver Tree Services saw an opportunity for a café, since there was nothing for breakfast or lunch for the businesses and staff moving into the area.

 

We worked closely with the owners to understand their vision and plans for the business and to get the right casual look and feel. They wanted the place to be friendly, welcoming, the local café – a place for a quick coffee or take-away or a place to hold a meeting if needed.

 

We developed a simple identity with a warm, down to earth feel. It can be applied to their online and printed materials as well
as to the interior and exterior of the café and staff uniforms. It’s definitely one they can grow into as the business grows and changes.

 

Naming
Brand identity
Signage concepts
Menus
Food packaging