I originally wanted to create an education resource for our followers for everything that they would need to know for Thanksgiving. Each banner clicks into a blog post with more information and huge SEO value. The concept came out so well that we turned it into our homepage until we replaced it with a Winter version. We added a Grill grid with a turkey icon to show how many turkeys each grill would hold and a ticker counting down to our most successful live event to date. I came up with the content through SEO research (and a love of pie), and I made a crude wireframe that Chey Rasmussen turned into a detailed wireframe of the page that We Do Commerce, our development team, would eventually make a reality. We had huge spikes in web traffic throughout our Thanksgiving campaign. Design work by Chey Rasmussen, photography by Doug Barlow, Copy by Chelsa Knight, banner taglines by me. 

We had 76K site visits and 48K video views for our Brand Live event. We promoted the event through social media, and email only. 

The original concept for this photo was my idea for our Pro Series product launch, and was repurposed for Thanksgiving since the web launch was unfortunately canceled. Photography and Design by Chey Rasmussen.