The project was developed in conjunction with New Media design students Ryan Kiley and Jack Wilson, and with advisory from the creative team at RES exhibits. Keeping in mind the key objectives and finding a branding strategy to represent MAGIC, several sketches were developed based on modularity, ease of installation and production, as well as abstract representations of architectural elements from the center.
Inspiration was drawn to create a simple exhibit that could create this statement and provide the right atmosphere to interact with staff, test demos and learn more about the lines of research being developed b the organization. The theme is based on building custom experiences, and recognizing the students’ work as the building blocks of the center. Technical drawings were developed for back wall, custom built furnishings and graphic element locations. The exhibit was executed by RES Exhibits in Rochester, NY.
