As new company, REP was in need of full branding and packaging. Inspired by a go-getting, busy man who loves keeping in shape, REP needed a bold logo to represent the strength of the product. A bold sans-serif was chosen for the logo type with angled cut outs, showing the edge REP contains. The main fragrance bottle is reminiscent of a small can of spray paint to represent the rougher side of REP, while the packaging is kept black on black to show the professional business side. The pattern that compliments the logo was inspired by the lining of the inspirations' suit. The gift set is packaged in a brief case like box so the professional man can easily grab and go.
