Taikoo Li Sanlitun has always had very high expectations for the Key Visuals (KV) used in their themed events. The aim for this Christmas was to create a KV that celebrated this festive season while reflecting her own characteristics as a fashion mall.
We came up with many options for this theme, in which they chose one of five final concepts presented. One of the challenges was to prepare the dress that will be worn by the fashion models. Designed by two talented designers Su Long and Su Meng, we made a dress out of paper shopping bags from Taikoo Li Sanlitun and had fantastic shots at the photo shoot. May thanks to all those who helped make this a success!
三里屯太古里对自家每次主题活动KV的要求都很高，既要贴合圣诞购物季，又要满足其自身的气质，所以在这次的KV设计上面，我们做了很多版尝试，为客户提供五个版本的场景设计。
最终客户选择了第五张，但是这个project的难点在模特所穿的裙子，于是我们找来苏龙和苏梦两位服装设计师，经过多次实验，我们得到了拍摄所要的效果。感谢所有参与其中并给与帮助的朋友！
四种方案 other options
模特服装（北京服装学院朋友提供）Costume supported by friend who comes from Beijing Institute Of Fashion Technology
