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Element Hotels' Seize the Summer promotion

How it works:
Guests checking-in between 6/19–9/20 and staying Thursday, Friday or Saturday receive a $50 voucher for nakedwines.com via email. On Thursdays, enjoy an extended Relax reception plus a complimentary BBQ poolside. Plus, like us on Facebook for a chance to win one of 11 bicycles.
 
Participating properties: US only
Target audience: Healthy actives
Front desk card
Outdoor pop-up banner for the poolside BBQ.
Lobby signage with bicycle, plus Facebook contest page.
Concept sketches. Website offer, Facebook contest, and on property buzz.
Element Hotels' Seize the Summer promotion
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Element Hotels' Seize the Summer promotion

Objective: Create excitement during the 2013 summer season that also reinforces Element Hotels' core values.

Published: