The Better Choice is a company dedicated to elaborate healthy products with the highest quality.

Challenge

 

We had to build a brand’s personality, a tone of voice and a tagline, to reflect the nature of the products. But, which was the brand’s spirit?

 

We realised that Company and consumers have something in common. Both were always trying to find the healthiest options. That’s why we decided to call them: Wellness Hunters. A strong, fresh and dynamic concept, to express  the strengths of The Better Choice and the consumer's personality.

So far, Wellness Hunters keep guiding the brand’s positioning and the tone of voice, being the inspiration for every message launched.