Brand innovation in an artisan world
Having enjoyed over 30 years experience in the market of handmade cheese, Muntanyola was looking to stand out in a competitive sector. Morillas created a daring, contemporary visual identity that, due to its strong character, breaks away from the traditional graphic codes of its category. The result is an innovative design with basic, saturated colours, a simple and clean typographic composition and the image of a toy figurine which serves as a fun counterpoint to the sober overall composition.
