Duracell Batteryturn Posters
Art Direction 2 | Winter 2012
Deliverable:
Role: Graphic Design, Art Direction
Concept: I found the statistic that as of right now, only 2% of household batteries are actually recycled, when over 2.9 billion are bought in the United States alone every year. So I wanted to get people thinking, what if you only had 2% of something else in your life?
The body copy is the same on all of the posters. It reads: Acceptable? I think not. Just like the fact that only 2% of household batteries are recycled each year, and yet 2.9 billion are thrown into our landfills causing unnecessary pollution. Come on America, we can do better than that.
Tagline: Join the 2%.
