Duracell Batteryturn Program Branding

  • Duracell Batteryturn Program
    Package Design/Branding Theory 
  • Objective:


    Graphic Design, Art Direction
  • 100% Sustainable package with instructional vectors
  • Inside package detail
  • This is the logo for the recycling program as well as the register point of sale display.¬†
  • This is the main point of sale display that would be in any large Duracell retailers, such as Target and Walmart. The bottom of the display is a recycling receptacle where the consumer could bring back their entire old package of batteries once used, and throw it in. They could then grab a new one and go.