These richly illustrated cinemagraphs (living stills) fictionally set in the 60s, incorporate the vibe of Miu Miu's first fragrance with a classic and refined narrative that depicts the Miu Miu girl's optimism with an abloom enchanting rose, and a cat's paw, representational of brand' spirit. Miu Miu's first fragrance successfully reclaims the capricious spirit of spring with its surprising woody and floral notes of lily of the valley and akigalawood.
This project is a beautiful homage to the 60s, a decade that inspired and shaped creatively the forthcoming art movements in some many ways. Looking through that prism, these cinemagraphs (living stills) have a cinematic visual style that leaves behind an air of mystery, similarly to Miu Miu fragrance. The project brings to life my reflections on Miu Miu's first fragrance, which celebrates a profound attention to youthfulness and playfulness, and captures the natural scents of spring.
Creative Direction, Photography, Videography & Styling by Gabriela Iancu | www.gabrielaiancu.com