TEQUILA MARACAME
BRAND DEVELOPMENT
Maracame Project
Branding
The idea to create Maracame was the necessity for the producer to enter in the ultra-premium category. This category is build by products with excellent image and quality.
In the tequila ultra-premium category all the products have the same visual; they have a very esthetic bottle and a good quality product. The intention in Maracame was to give an extra value to the packaging and product. That’s why we want to see tequila Maracame as a piece of art with a touch of social value, instead of a nice looking and good quality product only. Tequila Maracame is not mere a simple tequila is a concept which, by the way, has tequila.
The personality of the brand is magical, mystical, colorful, Mexican, autochthon.
It is an artistic product with a social value and cultural legacy, which includes excellent quality tequila.
The piece of art that represents a cultural legacy for the Huichols culture, each bottle has an exclusive and unique handcraft and exquisite high quality tequila.
Branding
The idea to create Maracame was the necessity for the producer to enter in the ultra-premium category. This category is build by products with excellent image and quality.
In the tequila ultra-premium category all the products have the same visual; they have a very esthetic bottle and a good quality product. The intention in Maracame was to give an extra value to the packaging and product. That’s why we want to see tequila Maracame as a piece of art with a touch of social value, instead of a nice looking and good quality product only. Tequila Maracame is not mere a simple tequila is a concept which, by the way, has tequila.
The personality of the brand is magical, mystical, colorful, Mexican, autochthon.
It is an artistic product with a social value and cultural legacy, which includes excellent quality tequila.
The piece of art that represents a cultural legacy for the Huichols culture, each bottle has an exclusive and unique handcraft and exquisite high quality tequila.
