Atlanta Civil Rights Museum Outdoor Campaign
This assignment challenged us to create a comprehensive Outdoor Campaign utilizing billboards and bus shelters as the primary medium. The client is the Atlanta Civil Rights museum, and the concept of the ads focus on the museum's goal of starting a conversation with the public as opposed to being seen as a traditional museum. The tone of the campaign tries to personalize the history of civil rights as something that is in inclusive and interwoven with all of our lives.
Preliminary Sketches
