Purell
It's time to bring out the hypochondriac in all of us.
It's time to bring out the hypochondriac in all of us.
Client Purell
Location Malls and Subways
Installations
A. Escalator Stairs
B. Escalator Handrail
C. Escalator Floormats
Execution Interesting and factful advertisements that convince the reader or passerby to use some Purell. Next to each advertising we will have a standing installment of a Purell hand sanitizer dispenser. (And wishfully, a travel size Purell hand sanitizer vending machine for consumers to buy for $1)
Reasoning These in-your-face and rather sarcastic advertisements put the real world of germs fully in front of the consumer. Because they are placed in malls or subways where hundreds if not thousands of people trek through each day, not only will the ads be convincing, but we will use that convincing to create a sense of urgency to use the Purell dispensers or buy some of their own and feel safe and clean.
Location Malls and Subways
Installations
A. Escalator Stairs
B. Escalator Handrail
C. Escalator Floormats
Execution Interesting and factful advertisements that convince the reader or passerby to use some Purell. Next to each advertising we will have a standing installment of a Purell hand sanitizer dispenser. (And wishfully, a travel size Purell hand sanitizer vending machine for consumers to buy for $1)
Reasoning These in-your-face and rather sarcastic advertisements put the real world of germs fully in front of the consumer. Because they are placed in malls or subways where hundreds if not thousands of people trek through each day, not only will the ads be convincing, but we will use that convincing to create a sense of urgency to use the Purell dispensers or buy some of their own and feel safe and clean.
A. Escalator Stairs
B. Escalator Handrail. The square within the hand is 1"x1" .
C. Escalator Floormats
C. Escalator Floormats
