Hasbro Board Games
Non-Traditional Installation Advertising
Non-Traditional Installation Advertising
Any board game you love or loved as a kid is provided by Hasbro Board Games. Because they are so widely known, it gave me the advantage of using the game pieces in an environment with minor context. These board games are familiar to children and adults (who used to play them when they were children). To encourage purchases and more frequent play for fun, competition, and the possible passing of tradition and memories, families with children age 4-12 are targeted.
The strategy is to remind the target market the games they can play while the installation is in their daily setting. The audience enters the spirit of the game when they find they are already participating in the game like the Monopoly sidewalk or seeing it in action like in the Yahtzee cups, Battleship game, and Game of Life piece.
The strategy is to remind the target market the games they can play while the installation is in their daily setting. The audience enters the spirit of the game when they find they are already participating in the game like the Monopoly sidewalk or seeing it in action like in the Yahtzee cups, Battleship game, and Game of Life piece.
Additional Idea yet to be executed. Photography of statue below necessary to complete:
