Client requirement
A logo for a competitive exam coaching class that teaches students English and Mathematics to crack exams such as GRE / SAT and other such competitive exams. The name they had thought of - "Align Educate."
Enquiry
People or things in a straight line.
Pen stand with pens and pencils.
Dots in a row to form a straight line.
Gears and mechanical equipment?
Compass box.
Divider to align and is a tool used in education...
Typography
A minimalist sans serif that is neutral and not too jarring.
Preferably a display sans serif that has multiple weights
and can be used in the body text as well.
Colour Choices
Yellow relates to acquired knowledge. It is the color which resonates with the left or logic side of the brain stimulating our mental faculties and creating mental agility and perception - inspiring original thought and inquisitiveness. It is the best color to create enthusiasm and can awaken greater confidence and optimism.
Brown is a serious, down-to-earth color signifying stability, structure and support. It is a color of physical comfort, simplicity and quality. In color psychology, brown is honest, genuine and sincere. It relates to the hardworking, the industrious and reliable, with both feet planted firmly on the ground.
After a few attempts, trial and errors - this is what I have. :)
