Final piece:
‘Some think age is a scary vortex to an unknown destination. Age comes to all of us, it is inevitable, but who knows what the different chapters in life will hold for you. The outer skin may become wrinkled and the lines may start to show, but inner excitement and adventure remain, and in particular so does ones knowledge. The visual journey you experience is very individual and different from the next person. Embrace your youth, embrace the chapters, embrace your wisdom’.
To further develop ‘The Wise Lines’ project I decided to make a conceptual advertising campaign, to raise awareness and money for charities such as Dementia and Age Uk. The hand made book, is a bespoke and limited edition. My initial inspiration I took from the age lines within a tree trunk, having already designed the entirety of the three dimensional book, I created this further onto posters and online material that supports the ageing population. To elaborate, I also included nerve looking lines to have a neurological impact. Furthermore, as part of the concept, as we know each individual is unique in more ways than one, and like the design, each poster has a different layout with limited typographic elements, this not only instilling the idea of how everyone comes from a different walk of life, but also pushing the idea of confusion and forgetfulness.Across all the destinations a different bill board design will be presented, adding the idea of how personal each experience with this illness will and can be.
