Multi-Media Marketing
Ursus JellybOOze
Multi-Media Campaign required a product to be chosen and to use all forms (or as many as possible) of media to promote our new product. Working in a group of three we found Ursus Vodka through a top alcoholic drinks company 'Diageo'. We liked this product very much for the logo on the drinks bottle turned blue when chilled, letting the consumers know when best to drink the product.
On a more creative basis, we thought of the type of consumer that would like to drink this. We wanted it to be targeted at students, as we could see students in the UK were unfamiliar of the vodka brand 'Ursus' and turned the vodka liquid into vodka jelly, placed it in shot size plastic containers, with the lid acquiring the logo of the brand which turns blue when chilled. To make it even more appealling it would come in different flavours (Blue Raspberry, Green apple, and red punch) all colour co-ordinated.
Together we created a TV campaign using the polar bears on the logo, an iPhone app, a website, a creative concept of 'To Nights Less Ordinary', sponsorship, promotional items and social media campaigns.
On a more creative basis, we thought of the type of consumer that would like to drink this. We wanted it to be targeted at students, as we could see students in the UK were unfamiliar of the vodka brand 'Ursus' and turned the vodka liquid into vodka jelly, placed it in shot size plastic containers, with the lid acquiring the logo of the brand which turns blue when chilled. To make it even more appealling it would come in different flavours (Blue Raspberry, Green apple, and red punch) all colour co-ordinated.
Together we created a TV campaign using the polar bears on the logo, an iPhone app, a website, a creative concept of 'To Nights Less Ordinary', sponsorship, promotional items and social media campaigns.
