For this group project our main objective was to develop techniques of design thinking in order to help a start up company overcome their main issues. We had the opportunity to work with a real client and co-create with him through an innovative workshop. As design managers we used research techniques to find insights and promote them during the workshop.
Credits: Adaptation of the Synectics Process & Bruce Claxton's D.E.S.I.G.N framework
Special thanks to FitCity Founder, Taylor Henderson, for allowing us to be part of his journey.
Team Members: Carol Massá, Stephanie Krell, Chatsuree Isariyasereekul, Jingya Zhang, Yiran Wang, Jay Prajapati
SCAD | DMGT 732 | Fall 2015 | Prof. Bruce Claxton