a truly admirable company, Patagonia focuses on sustainable and ethical outdoorswear.  while their customer is precise, it is limited so i drempt up a new customer that the company could create for-- someone who is sustainably and ethically concious yet is an active trendsetter who finds themselves trekking through both the mountains and city streets.  this womanswear collection is inspired by just that... something that meets both outdoorswear needs and city style.
Patagonia Project
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Patagonia Project

a project intended to introduce a new customer for outdoorswear brand Patagonia. this new customer is a trendsetter with an active lifestyle. she Read More

Published: