Identity &
Naming
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Naming
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Challenge:
Marry art, education, and collaboration to create a brand that embodies the institutional credibility and affinity.
Execution:
We developed a large system of marks to support the various programs and primary goals of the Cedars Union, and to visually communicate the relationships within the brand hierarchy.
Brand
Guidelines
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Guidelines
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Challenge:
Equip the staff with a practical reference for applying the various brand elements.
Execution:
The Cedars Union brand poster serves as the primary brand reference guide within the organization, with the public-facing brand marks on the front side, and the set of brand marks of the exclusive society hidden on the back.
